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Building a recognisable brand is an important part of growing a successful business. Whether a company operates online, provides professional services or sells physical products, its name, logo and other distinctive brand elements help customers identify and distinguish it from competitors. However, choosing a business name and registering a company with Companies House do not automatically provide trademark protection. Businesses should consider registering their trademarks with the UK Intellectual Property Office (UKIPO) to establish legal protection for their brand.

The guide to trademark registration in the UK explains how business owners can protect their intellectual property and understand the steps involved in registering a trademark. It introduces the main principles of trademark protection, explains the benefits of registration and highlights the important decisions applicants need to make before submitting an application.

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